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New feature Beta

Reddit Ads connector

Reddit Ads connector is a Databricks data engineering capability, introduced July 2026.

The managed Lakeflow Connect connector that ingests Reddit Ads campaign entities and performance reports, including custom reports, into Databricks.

  • Reddit only serves about the last 24 months of report data, so no sync_start_date can reach further back - Reddit rejects the request.
  • A custom report must break down by at least one time dimension (DATE or HOUR), or the pipeline fails at planning time.
  • The lookback window tops out at 30 days - lookback_window_days accepts 1 to 30 and nothing longer.

Limitations: Entity tables (ad_account, campaign, ad_group, ad) are fully refreshed on every update and keep no SCD type 2 history; only report tables are incremental. Report data reaches back about 24 months, the lookback window caps at 30 days, and custom reports need an explicit destination_table and a DATE or HOUR breakdown. Authentication is OAuth U2M only.

Open in REbricked →
Category
Data engineering
Introduced
July 2026
Also known as
Reddit Ads, Lakeflow Connect for Reddit Ads
Verified
2026-10-20

Sources

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