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New feature Beta

Meta Ads connector

Meta Ads connector is a Databricks data engineering capability, introduced December 2025.

The managed Lakeflow Connect connector that ingests advertising data from Meta Ads into Databricks.

  • Meta Ads here means Facebook Ads - Instagram Ads are not supported during Beta.
  • No hourly reports, because the Insights API itself does not do hourly time increments.
  • ad_insights skips SCD type 2 because Meta keeps refining the numbers inside the attribution lookback window.

Limitations: Beta: API-only (no UI), Facebook Ads only (no Instagram), no hourly or real-time ingestion and no column-level filtering. Meta Marketing API rate limits apply, so schedules more often than hourly are discouraged; deletes are not detected, history is bounded by Meta retention, ad_insights uses a 3-day attribution window by default, prebuilt reports are fixed, and a pipeline holds up to 250 objects.

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Category
Data engineering
Introduced
December 2025
Also known as
Meta Ads, Facebook Ads
Verified
2026-10-20

Sources

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