CustomerLake

CustomerLake is a Databricks ai / ml capability, introduced June 2026.

An agentic Customer Data Platform (CDP) embedded natively in Databricks that brings Customer 360, identity resolution, audience building, campaign automation, activation and personalization onto the governed lakehouse, driven by Profile Agents and Campaign Agents.

• The launch pitch promised the perfect customer experience, delivered a billion times a day. 🔗
• It retires the one-off campaign in favour of infinity campaigns - continuous, agent-driven engagement loops that adapt as customers change instead of being rebuilt by hand. 🔗
• Its identity resolution is called Agentic Identity Resolution, or AIR, and mixes deterministic, probabilistic and agentic workflows to decide which records are the same customer. 🔗

Category

AI / ML

Introduced

June 2026🔗

Announced at

Data + AI Summit 2026🔗

Also known as

Databricks CustomerLake, Agentic CDP, CustomerLake CDP

Verified

2026-09-27